• Business
  • Social Network
  • Technology
  • Marketing
  • Web Design
  • Industry
  • Specials
  • Videos
  • About
  • Contact Us

Social Media Trend

A Knowledge Portal on Recent Trends of Social Media and Technology

Menu
  • Business
  • Social Network
  • Technology
  • Marketing
  • Web Design
  • Industry
  • Specials
  • Videos
 › Industry › Evolution of Social Media in Banking Industry

Evolution of Social Media in Banking Industry

Gaurav July 7, 2014     18 Comments    

By Pankaj Kumar

Evolution of social media in Banking

In the era of social media, the banking and financial institute could not ignore the importance of leveraging social media. Even though the banking industry is late adopter of social media, it has understand the value and power of the social media. The past few years have been very important for social media in the banking industry. The social media could be used as one of effective tool to reach and influence the people.

Most of the banks have been using the social media as an engagement tool, a few of them have start using social media as a channel for marketing products and services. Banks and financial institutes are starting to leverage the data and tools that social networking sites provide and use targeted advertisements. In future, the companies will continue the customer engagement side of social media effort, while finding ways to creatively use data gathered through social media for marketing insights.

There are plethora of the social networking site and it will be very difficult for any organization to work with all of them. The banks will centralize their focus on one of the social networking sites which they find as most effective for marketing as well as customer engagement.

The bank will also start to train the small business clients on leveraging the social media to promote and sell their product and services. This will help banks to build loyalty and better relationship with the clients. When these business grow, the banks could increase the probability that they buy more of bank’s product and services.

The banks will have system in place to handle customer service request through Facebook and twitter. Eventually, the banks will have the team to review the trends in the social media and they would use that to build a structured strategy.

Industry
Banking IndustryFinancial InstituteLatest trends in BankingSocial mediaSocial Media TrendSocial Media Trend India

 Previous Post

Improving social media security

― July 6, 2014

Next Post 

The Challenges of Leveraging Social Media for Banking

― July 7, 2014

mm

Author: Gaurav

Gaurav Pradhan, An IIM Bangalore graduate, presently Analyst in Web Technology & Digital Experience . A Social Media Enthusiast who believes that Social Media can be a platform for communication and management. Follow him on @GauravToYou

Related Articles

amazon-successful-flight

Gaurav ― December 20, 2016 | No Comment

Amazon’s Successful Flight

By Gaurav Pradhan Amazon is slowly climbing the innovative ladder of Supply Chain Management – Aerial Drone Delivery. Amazon has

Gaurav ― June 22, 2016 | No Comment

Microsoft & LinkedIn Deal – The Story So Far

Gaurav ― June 12, 2016 | No Comment

Virtual Reality – The Journey from Minds to Devices

Gaurav ― February 24, 2016 | No Comment

Net Neutrality & Facebook Story

Gaurav ― December 1, 2015 | No Comment

Amazon Prime Air: Trying Hard to Make their First Flight

Gaurav ― November 30, 2015 | No Comment

Li-Fi – A new light of Data Transfer, faster than Wi-Fi

Gaurav ― November 29, 2015 | No Comment

Internet of Things (IoT) – Why India should think about it

Gaurav ― July 30, 2015 | No Comment

What is Content Marketing

18 Comments

  1. looky
    ― August 8, 2014 - 10:07 AM  Reply

    I’m creating a collaborative blog and I need to know if I can transform a blogspot blog into one where anyone can add content and edit or change the text. Maybe there is another type of blog whee you can do this.. Thanks everyone..

  2. China and Hong Kong Information on Wikipedia
    ― August 14, 2014 - 12:18 PM  Reply

    Pretty great post. I simply stumbled upon your weblog
    andd wanted to say that I’ve truuly loved browsing your weblog posts.
    In any case I will be subscribing to your
    rss feed and I am hoping you write again vewry soon!

  3. gold coast wedding
    ― August 16, 2014 - 10:57 AM  Reply

    Undeniably believe that which you said. Your favorite reason appeared to be
    on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think
    about worries that they just don’t know about. You managed to hit the nail
    upon the top and defined out the whole thing without having side effect
    , people can take a signal. Will likely be back to get more.
    Thanks

  4. UK Information On Wikipedia
    ― August 16, 2014 - 12:24 PM  Reply

    What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely useful and it has helped me out loads.

    I’m hoping to give a contribution & aid other customers like
    its aided me. Great job.

  5. diet for IBS
    ― August 17, 2014 - 3:42 PM  Reply

    You actually make it seem so easy with your presentation but I find this topic to be actually something
    which I think I would never understand. It seems too complicated and very broad
    for me. I am looking forward for your next post, I
    will try to get the hang of it!

    Stop by my page diet for IBS

  6. check my blog
    ― August 24, 2014 - 1:26 AM  Reply

    Where can I find info on how to protect/copyright articles posted on the web?

  7. Candice
    ― August 28, 2014 - 7:29 PM  Reply

    An interesting discussion is worth comment. There’s no doubt that that you ought to write more about this subject, it may not be a taboo subject
    but typically people do not discuss such issues. To the next!
    Kind regards!!

  8. weight loss bars pasadena ca
    ― September 2, 2014 - 10:34 AM  Reply

    hello!,I really like your writing very a lot! proportion we keep up
    a correspondence more approximately your post on AOL?
    I require a specialist on this house to unravel my problem.
    May be that is you! Taking a look ahead to peer you.

  9. public service announcement jay Z
    ― September 4, 2014 - 4:26 PM  Reply

    It’s a shame you don’t have a donate button! I’d
    most certainly donate to this fantastic blog!
    I suppose for now i’ll settle for bookmarking
    and adding your RSS feed to my Google account. I look forward to brand
    new updates and will talk about this website with my Facebook group.

    Talk soon!

  10. full report
    ― September 5, 2014 - 9:27 PM  Reply

    I read this post completely concerning the comparison of most
    recent and previous technologies, it’s amazing article.

  11. best vitamin c serum for face
    ― September 11, 2014 - 10:17 AM  Reply

    Hello are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up
    my own. Do you need any coding expertise to make your own blog?

    Any help would be greatly appreciated!

  12. Top Personal Injury Law Firm in New Port Richey, FL
    ― September 11, 2014 - 12:05 PM  Reply

    Wow, superb weblog layout! How long have you been blogging for?
    you make running a blog glance easy. The total glance
    of your site is magnificent, as smartly as the content!

  13. dentures
    ― September 16, 2014 - 6:24 AM  Reply

    I’m curious to find out what blog system you have been utilizing?
    I’m having some minor security problems with my latest blog and I’d
    like to find something more safe. Do you have any
    recommendations?

  14. attorney los angeles
    ― September 16, 2014 - 11:05 PM  Reply

    I know this web page provides quality depending articles or reviews and
    additional material, is there any other web page which offers these kinds of data in quality?

  15. Top Rocheaster SEO Companies
    ― September 16, 2014 - 11:28 PM  Reply

    Hi there very nice website!! Guy .. Excellent .. Superb ..
    I’ll bookmark your site and take the feeds also?
    I am glad to find a lot of helpful information here in the post,
    we need work out more strategies in this regard, thank you
    for sharing. . . . . .

  16. national bookkeeping association
    ― September 25, 2014 - 12:26 PM  Reply

    Although accounting software practically performs the accounting work of
    analyzing, recording and summarizing, it would be advantageous for start-up
    entrepreneurs to develop a deeper understanding of how the entire
    accounting cycle works through these templates. Are You In Trouble With – The IRS or one
    of the many tax agencies in Washington State. Maintaining records, handling invoices,
    and reconciling bank transactions should be done
    by a professional accountant who is adept at online bookkeeping services.

    Although it may seem counter intuitive, choosing to outsource can actually be more cost effective to a small business than having the
    work done in house.

  17. yelp.com
    ― October 9, 2014 - 10:03 PM  Reply

    My partner and I stumbled over here coming from a different page and thought I
    should check things out. I like what I see so now i’m following you.
    Look forward to looking at your web page again.

  18. weird gifs
    ― October 13, 2014 - 11:19 PM  Reply

    I have created a blog using Blogspot, and I want it to appear on Google Search. Can someone provide me with the steps to do so? . . Much appreciated!.

Leave a Reply Cancel reply

Recent Posts

  • Amazon’s Successful Flight December 20, 2016
  • Microsoft & LinkedIn Deal – The Story So Far June 22, 2016
  • Virtual Reality – The Journey from Minds to Devices June 12, 2016
  • Net Neutrality & Facebook Story February 24, 2016
  • Amazon Prime Air: Trying Hard to Make their First Flight December 1, 2015

Calendar

February 2023
M T W T F S S
« Dec    
 12345
6789101112
13141516171819
20212223242526
2728  

Categories

  • Business (7)
  • Industry (4)
  • Marketing (5)
  • Social Network (19)
  • Specials (8)
  • Technology (21)
  • Videos (3)
  • Web Design (2)

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org