By Gaurav Pradhan
India is a country in which Events have been a prime importance, whether it is any festive occasion, promotions, corporate events, concerts, stage shows. Big cities such as New Delhi, Mumbai, Chennai, Bangalore have many event management companies who take the events to the people.
One such city is Bhubaneswar, Capital City of the state Odisha. But it was lacking the interest when it came to parties & events. Some corporate and public events happened throughout the year, but it was missing the public participation.
And then came a company who took the initiative of organizing public events, especially targeting the youth segment: Vangels
Vangels is an Event Management Company, founded by Mr. Vishal Mishra, Mr. Smaran Mohanty and crew, in April 2013. It took the help of Social Media like Facebook, Word-of- Mouth Promotions and Print Media successfully for promoting their events.
Their Key Events were: Masquerade Twilight, Pool Party and War of DJs, Halloween Party, Prom Night.
Social Media was a successful platform for advertising as most of its participants are on Facebook. Also it became an instant success with the growing young population in Bhubaneswar. Young people like the events because of its versatility and its reach to people.
This can be a perfect local example of a company bringing people close and together by leveraging on the power of Social Media.
Their Upcoming Event: ‘Amigo Fiesta II – Roof Top Rain Dance Party’ on 3rd August, 2014, promises a lot of success and hope of continuation with giving the experience of new events which slowly people have started loving.
(This article is a dedicated to my sweet brother who is a close associate of this company. He has always been a source of constant inspiration and support: Anish Mishra)
(Author is a Management student of IIM Bangalore having an experience in Manufacturing Industry, Follow On Twitter @GauravToYou)
