By Gaurav Pradhan Brand, as we know is the most important point of impression that gets fit in the minds of the consumers. Each Brand is perceived differently by the consumers because of their different attributes. These attributes come up due to various points of interaction of consumer with the brand. Those interactions are called
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Tango Messaging App Launches $25 Million Gaming Fund to Boost Platform
By Pankaj Kumar In the fiercely competitive world of messaging apps, startups have to do whatever’s necessary to get noticed and take their business to the next level. In what it claims is a first for a messaging startup, Tango has announced a global games fund for developers worth a whopping $25 million.
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Shopping goes a Level Up: Purchase on Social Media
By Gaurav Pradhan Is it possible to buy something while being connected in Facebook and Twitter ? Yes . Facebook and Twitter are trying to come up with this answer. Facebook is now trying to change our habits of “Like”ing to “Buy”ing. They are trying to
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How Social Media is Rocking Music Industry
By Gaurav Pradhan It is difficult to keep away Social Media from anything in this world. It is going viral and reaching out to almost every corner of the world (though we know that Earth is Round !). The best example – Music Industry
